Alcott makes great collars. I got a orange one for my labradoodle, and it held up great for years. Some of the reflective stuff did wear off over time, but the orange color stayed bright. I then bought this blue one for my lab husky mix. He has had it for almost 3 years now. The color is still bright, and the reflective spots have not faded. Both of these dogs are very active as we walk almost everyday, hike, play in the snow, swim, get in dirt, sand, and mud as well. The collar is easy to clean and does not hold smell like some other collars I have had. The padding on the underside of the collar last and last as well. I am a huge fan and will buy again for my next dog!